Get 20+ Qualified Leads Every Month From Google Ads
No Upfront Costs. No Setup Fees. No Retainers. You Only Pay When You Get Results
Get 20+ Qualified Leads Every Month From Google Ads
No Upfront Costs. No Setup Fees. No Retainers. You Only Pay When You Get Results
Get 20+ Qualified Leads Every Month From Google Ads
No Upfront Costs. No Setup Fees. No Retainers. You Only Pay When You Get Results
Get 20+ Qualified Leads Every Month From Google Ads
No Upfront Costs. No Setup Fees. No Retainers. You Only Pay When You Get Results
Are You Currently Struggling Getting Qualified Leads For Your Local Service Business?
Many Local Service Businesses struggle with getting qualified leads due to one or more of the following…
Getting the Wrong Type of Leads
Too often, leads are outside their service area, not ready to book, or just price shopping. This results in wasted time and frustration, not real jobs.
How We Fix This - Every lead we send is a real person in your service area, actively looking for what you offer. No form fillers. No cold leads. Just people ready to book now.
Website Isn’t Built to Convert
Most websites look decent but fail to turn visitors into customers. Without a clear call-to-action, trust elements, or mobile-friendly design, potential clients leave without calling — wasting valuable traffic.
How We Fix This - We don’t just send traffic — we build high-converting landing pages designed to turn visitors into phone calls. Clear messaging, strong CTAs, mobile optimization, and trust signals mean more calls and fewer missed opportunities.
Not Optimizing for Lead Quality
Without proper tracking and reviewing call recordings, you can’t tell which leads are worth paying for. This leads to wasted ad spend on unqualified callers.
How We Fix This - We install full call tracking and review recordings to see which leads turn into real jobs. This allows us to fine-tune your campaigns to attract serious buyers — not time-wasters.
Are You Currently Struggling Getting Qualified Leads For Your Local Service Business?
Many Local Service Businesses struggle with getting qualified leads due to one or more of the following…
Getting the Wrong Type of Leads
Too often, leads are outside their service area, not ready to book, or just price shopping. This results in wasted time and frustration, not real jobs.
How We Fix This - Every lead we send is a real person in your service area, actively looking for what you offer. No form fillers. No cold leads. Just people ready to book now.
Website Isn’t Built to Convert
Most websites look decent but fail to turn visitors into customers. Without a clear call-to-action, trust elements, or mobile-friendly design, potential clients leave without calling — wasting valuable traffic.
How We Fix This - We don’t just send traffic — we build high-converting landing pages designed to turn visitors into phone calls. Clear messaging, strong CTAs, mobile optimization, and trust signals mean more calls and fewer missed opportunities.
Not Optimizing for Lead Quality
Without proper tracking and reviewing call recordings, you can’t tell which leads are worth paying for. This leads to wasted ad spend on unqualified callers.
How We Fix This - We install full call tracking and review recordings to see which leads turn into real jobs. This allows us to fine-tune your campaigns to attract serious buyers — not time-wasters.
Are You Currently Struggling Getting Qualified Leads For Your Local Service Business?
Many Local Service Businesses struggle with getting qualified leads due to one or more of the following…
Getting the Wrong Type of Leads
Too often, leads are outside their service area, not ready to book, or just price shopping. This results in wasted time and frustration, not real jobs.
How We Fix This - Every lead we send is a real person in your service area, actively looking for what you offer. No form fillers. No cold leads. Just people ready to book now.
Website Isn’t Built to Convert
Most websites look decent but fail to turn visitors into customers. Without a clear call-to-action, trust elements, or mobile-friendly design, potential clients leave without calling — wasting valuable traffic.
How We Fix This - We don’t just send traffic — we build high-converting landing pages designed to turn visitors into phone calls. Clear messaging, strong CTAs, mobile optimization, and trust signals mean more calls and fewer missed opportunities.
Not Optimizing for Lead Quality
Without proper tracking and reviewing call recordings, you can’t tell which leads are worth paying for. This leads to wasted ad spend on unqualified callers.
How We Fix This - We install full call tracking and review recordings to see which leads turn into real jobs. This allows us to fine-tune your campaigns to attract serious buyers — not time-wasters.
Are You Currently Struggling Getting Qualified Leads For Your Local Service Business?
Many Local Service Businesses struggle with getting qualified leads due to one or more of the following…
Getting the Wrong Type of Leads
Too often, leads are outside their service area, not ready to book, or just price shopping. This results in wasted time and frustration, not real jobs.
How We Fix This - Every lead we send is a real person in your service area, actively looking for what you offer. No form fillers. No cold leads. Just people ready to book now.
Website Isn’t Built to Convert
Most websites look decent but fail to turn visitors into customers. Without a clear call-to-action, trust elements, or mobile-friendly design, potential clients leave without calling — wasting valuable traffic.
How We Fix This - We don’t just send traffic — we build high-converting landing pages designed to turn visitors into phone calls. Clear messaging, strong CTAs, mobile optimization, and trust signals mean more calls and fewer missed opportunities.
Not Optimizing for Lead Quality
Without proper tracking and reviewing call recordings, you can’t tell which leads are worth paying for. This leads to wasted ad spend on unqualified callers.
How We Fix This - We install full call tracking and review recordings to see which leads turn into real jobs. This allows us to fine-tune your campaigns to attract serious buyers — not time-wasters.
Are You Currently Struggling Getting Qualified Leads For Your Local Service Business?
Many Local Service Businesses struggle with getting qualified leads due to one or more of the following…
Getting the Wrong Type of Leads
Too often, leads are outside their service area, not ready to book, or just price shopping. This results in wasted time and frustration, not real jobs.
How We Fix This - Every lead we send is a real person in your service area, actively looking for what you offer. No form fillers. No cold leads. Just people ready to book now.
Website Isn’t Built to Convert
Most websites look decent but fail to turn visitors into customers. Without a clear call-to-action, trust elements, or mobile-friendly design, potential clients leave without calling — wasting valuable traffic.
How We Fix This - We don’t just send traffic — we build high-converting landing pages designed to turn visitors into phone calls. Clear messaging, strong CTAs, mobile optimization, and trust signals mean more calls and fewer missed opportunities.
Not Optimizing for Lead Quality
Without proper tracking and reviewing call recordings, you can’t tell which leads are worth paying for. This leads to wasted ad spend on unqualified callers.
How We Fix This - We install full call tracking and review recordings to see which leads turn into real jobs. This allows us to fine-tune your campaigns to attract serious buyers — not time-wasters.
Why Choose Principled PPC
Unlike typical marketing agencies that charge upfront — whether or not their work brings you results — we operate on a 100% performance-based model. What sets us apart is our complete focus on generating new, qualified phone leads for your business. We don’t just run ads — we build high-converting landing pages and use detailed call tracking to attract serious, local customers ready to book.
Google Ads Management For Lead Generation
What We Do: We build and manage Google Ads campaigns designed to drive qualified phone leads to your service business. Our ads target high-intent search terms from people actively looking for what you offer.
Why It Matters to You: Most agencies waste your budget on maximizing clicks. We focus on attracting new customers in your service area who are ready to book now.
Result: You get a consistent flow of qualified leads. That means real jobs, and long-term business growth.
Landing Pages That Turn Clicks Into Calls
What We Do: We design high-converting landing pages tailored to your specific service, location, and ideal customer. Each page is built to get one result — a phone call from someone ready to book.
Why It Matters to You: Sending paid traffic to a generic or outdated website kills conversions and wastes your ad budget. Our landing pages are fast, mobile-optimized, and built to turn visitors into real leads.
Result: More of your ad clicks turn into qualified phone calls — not bounces. That means better results from every dollar you spend.
Optimizing Call Tracking For Qualified Leads
What We Do: We set up full call tracking to monitor which ads, keywords, and pages generate real phone calls. We also review call recordings to ensure leads are qualified and coming from the right sources.
Why It Matters to You: Without call tracking, you’re flying blind — you can’t improve what you can’t measure. Reviewing calls lets us filter out time-wasters and double down on what brings in paying customers.
Result: Smarter campaigns, higher-quality leads, and less wasted ad spend. You get more of the right calls — and fewer headaches.
Why Choose Principled PPC
Unlike typical marketing agencies that charge upfront — whether or not their work brings you results — we operate on a 100% performance-based model. What sets us apart is our complete focus on generating new, qualified phone leads for your business. We don’t just run ads — we build high-converting landing pages and use detailed call tracking to attract serious, local customers ready to book.
Google Ads Management For Lead Generation
What We Do: We build and manage Google Ads campaigns designed to drive qualified phone leads to your service business. Our ads target high-intent search terms from people actively looking for what you offer.
Why It Matters to You: Most agencies waste your budget on maximizing clicks. We focus on attracting new customers in your service area who are ready to book now.
Result: You get a consistent flow of qualified leads. That means real jobs, and long-term business growth.
Landing Pages That Turn Clicks Into Calls
What We Do: We design high-converting landing pages tailored to your specific service, location, and ideal customer. Each page is built to get one result — a phone call from someone ready to book.
Why It Matters to You: Sending paid traffic to a generic or outdated website kills conversions and wastes your ad budget. Our landing pages are fast, mobile-optimized, and built to turn visitors into real leads.
Result: More of your ad clicks turn into qualified phone calls — not bounces. That means better results from every dollar you spend.
Optimizing Call Tracking For Qualified Leads
What We Do: We set up full call tracking to monitor which ads, keywords, and pages generate real phone calls. We also review call recordings to ensure leads are qualified and coming from the right sources.
Why It Matters to You: Without call tracking, you’re flying blind — you can’t improve what you can’t measure. Reviewing calls lets us filter out time-wasters and double down on what brings in paying customers.
Result: Smarter campaigns, higher-quality leads, and less wasted ad spend. You get more of the right calls — and fewer headaches.
Why Choose Principled PPC
Unlike typical marketing agencies that charge upfront — whether or not their work brings you results — we operate on a 100% performance-based model. What sets us apart is our complete focus on generating new, qualified phone leads for your business. We don’t just run ads — we build high-converting landing pages and use detailed call tracking to attract serious, local customers ready to book.
Google Ads Management For Lead Generation
What We Do: We build and manage Google Ads campaigns designed to drive qualified phone leads to your service business. Our ads target high-intent search terms from people actively looking for what you offer.
Why It Matters to You: Most agencies waste your budget on maximizing clicks. We focus on attracting new customers in your service area who are ready to book now.
Result: You get a consistent flow of qualified leads. That means real jobs, and long-term business growth.
Landing Pages That Turn Clicks Into Calls
What We Do: We design high-converting landing pages tailored to your specific service, location, and ideal customer. Each page is built to get one result — a phone call from someone ready to book.
Why It Matters to You: Sending paid traffic to a generic or outdated website kills conversions and wastes your ad budget. Our landing pages are fast, mobile-optimized, and built to turn visitors into real leads.
Result: More of your ad clicks turn into qualified phone calls — not bounces. That means better results from every dollar you spend.
Optimizing Call Tracking For Qualified Leads
What We Do: We set up full call tracking to monitor which ads, keywords, and pages generate real phone calls. We also review call recordings to ensure leads are qualified and coming from the right sources.
Why It Matters to You: Without call tracking, you’re flying blind — you can’t improve what you can’t measure. Reviewing calls lets us filter out time-wasters and double down on what brings in paying customers.
Result: Smarter campaigns, higher-quality leads, and less wasted ad spend. You get more of the right calls — and fewer headaches.
Why Choose Principled PPC
Unlike typical marketing agencies that charge upfront — whether or not their work brings you results — we operate on a 100% performance-based model. What sets us apart is our complete focus on generating new, qualified phone leads for your business. We don’t just run ads — we build high-converting landing pages and use detailed call tracking to attract serious, local customers ready to book.
Google Ads Management For Lead Generation
What We Do: We build and manage Google Ads campaigns designed to drive qualified phone leads to your service business. Our ads target high-intent search terms from people actively looking for what you offer.
Why It Matters to You: Most agencies waste your budget on maximizing clicks. We focus on attracting new customers in your service area who are ready to book now.
Result: You get a consistent flow of qualified leads. That means real jobs, and long-term business growth.
Landing Pages That Turn Clicks Into Calls
What We Do: We design high-converting landing pages tailored to your specific service, location, and ideal customer. Each page is built to get one result — a phone call from someone ready to book.
Why It Matters to You: Sending paid traffic to a generic or outdated website kills conversions and wastes your ad budget. Our landing pages are fast, mobile-optimized, and built to turn visitors into real leads.
Result: More of your ad clicks turn into qualified phone calls — not bounces. That means better results from every dollar you spend.
Optimizing Call Tracking For Qualified Leads
What We Do: We set up full call tracking to monitor which ads, keywords, and pages generate real phone calls. We also review call recordings to ensure leads are qualified and coming from the right sources.
Why It Matters to You: Without call tracking, you’re flying blind — you can’t improve what you can’t measure. Reviewing calls lets us filter out time-wasters and double down on what brings in paying customers.
Result: Smarter campaigns, higher-quality leads, and less wasted ad spend. You get more of the right calls — and fewer headaches.
“Saheel is one the hardest working PPC students I've ever had. He's passionate, dedicated and constantly trying to do the best for his clients. His agency is definitely one to watch in the Google Ads space!”
Nik Armenis
CEO at Armenis Digital
“Saheel is one the hardest working PPC students I've ever had. He's passionate, dedicated and constantly trying to do the best for his clients. His agency is definitely one to watch in the Google Ads space!”
Nik Armenis
CEO at Armenis Digital
“Saheel is one the hardest working PPC students I've ever had. He's passionate, dedicated and constantly trying to do the best for his clients. His agency is definitely one to watch in the Google Ads space!”
Nik Armenis
CEO at Armenis Digital
Get Qualified Leads with Principled PPC
Here’s How We Help You Get More Qualified Leads With Google Ads
Step 1
Discovery Call
We start with a quick call to understand your service, location, and goals. We'll identify what's missing in your current lead generation and explain how we can start sending qualified calls your way.
Step 2
Build Your Lead System
Step 3
Launch & Optimize for Results
We launch your campaigns and track every call to ensure you're getting the right kind of leads. Then we optimize daily to improve quality and scale what works — while you focus on running your business.
Get Qualified Leads with Principled PPC
Here’s How We Help You Get More Qualified Leads With Google Ads
Step 1
Discovery Call
We start with a quick call to understand your service, location, and goals. We'll identify what's missing in your current lead generation and explain how we can start sending qualified calls your way.
Step 2
Build Your Lead System
Step 3
Launch & Optimize for Results
We launch your campaigns and track every call to ensure you're getting the right kind of leads. Then we optimize daily to improve quality and scale what works — while you focus on running your business.
Get Qualified Leads with Principled PPC
Here’s How We Help You Get More Qualified Leads With Google Ads
Step 1
Discovery Call
We start with a quick call to understand your service, location, and goals. We'll identify what's missing in your current lead generation and explain how we can start sending qualified calls your way.
Step 2
Build Your Lead System
Step 3
Launch & Optimize for Results
We launch your campaigns and track every call to ensure you're getting the right kind of leads. Then we optimize daily to improve quality and scale what works — while you focus on running your business.
What's Included
🔍 Google Ads Built For Local Lead Generation
We handle everything from keyword research to campaign setup and daily optimization. Your ads are designed to show up when people in your service area are actively searching — bringing in real, phone-ready leads, not just clicks.
📞 Conversion-Focused Landing Page Setup
We build a dedicated landing page that’s tailored to your services and service area. It's fast, mobile-optimized, and crafted to convert clicks into qualified phone calls — with clear calls-to-action and trust signals that drive action.
🎯 Call Tracking & Daily Campaign Optimization
We track every call to measure lead quality, review call recordings, and refine your campaigns based on real conversations. This means you waste less on bad leads and scale faster with what’s actually working.
What's Included
🔍 Google Ads Built For Local Lead Generation
We handle everything from keyword research to campaign setup and daily optimization. Your ads are designed to show up when people in your service area are actively searching — bringing in real, phone-ready leads, not just clicks.
📞 Conversion-Focused Landing Page Setup
We build a dedicated landing page that’s tailored to your services and service area. It's fast, mobile-optimized, and crafted to convert clicks into qualified phone calls — with clear calls-to-action and trust signals that drive action.
🎯 Call Tracking & Daily Campaign Optimization
We track every call to measure lead quality, review call recordings, and refine your campaigns based on real conversations. This means you waste less on bad leads and scale faster with what’s actually working.
What's Included
🔍 Google Ads Built For Local Lead Generation
We handle everything from keyword research to campaign setup and daily optimization. Your ads are designed to show up when people in your service area are actively searching — bringing in real, phone-ready leads, not just clicks.
📞 Conversion-Focused Landing Page Setup
We build a dedicated landing page that’s tailored to your services and service area. It's fast, mobile-optimized, and crafted to convert clicks into qualified phone calls — with clear calls-to-action and trust signals that drive action.
🎯 Call Tracking & Daily Campaign Optimization
We track every call to measure lead quality, review call recordings, and refine your campaigns based on real conversations. This means you waste less on bad leads and scale faster with what’s actually working.
Hi, I'm Sal
After years of studying what makes Google Ads actually work for local service businesses — and learning directly from the best in the industry — I launched this agency to solve a problem I saw over and over again:
Service businesses pouring money into ads… and getting little to show for it.
Not because they don’t offer great work — but because most agencies overpromise, underdeliver, and waste budgets on the wrong traffic, with no real strategy or accountability.
At Principled PPC, I do things differently.
I’ve built a system that combines high-converting Google Ads, custom landing pages, and call tracking — all designed to bring you qualified phone leads only.
And here’s the kicker:
You only pay when we deliver results. No retainers. No fluff. Just calls from people ready to book your service.
If you're tired of marketing that burns cash instead of bringing jobs — this is built for you.
Hi, I'm Sal
After years of studying what makes Google Ads actually work for local service businesses — and learning directly from the best in the industry — I launched this agency to solve a problem I saw over and over again:
Service businesses pouring money into ads… and getting little to show for it.
Not because they don’t offer great work — but because most agencies overpromise, underdeliver, and waste budgets on the wrong traffic, with no real strategy or accountability.
At Principled PPC, I do things differently.
I’ve built a system that combines high-converting Google Ads, custom landing pages, and call tracking — all designed to bring you qualified phone leads only.
And here’s the kicker:
You only pay when we deliver results. No retainers. No fluff. Just calls from people ready to book your service.
If you're tired of marketing that burns cash instead of bringing jobs — this is built for you.
Hi, I'm Sal
After years of studying what makes Google Ads actually work for local service businesses — and learning directly from the best in the industry — I launched this agency to solve a problem I saw over and over again:
Service businesses pouring money into ads… and getting little to show for it.
Not because they don’t offer great work — but because most agencies overpromise, underdeliver, and waste budgets on the wrong traffic, with no real strategy or accountability.
At Principled PPC, I do things differently.
I’ve built a system that combines high-converting Google Ads, custom landing pages, and call tracking — all designed to bring you qualified phone leads only.
And here’s the kicker:
You only pay when we deliver results. No retainers. No fluff. Just calls from people ready to book your service.
If you're tired of marketing that burns cash instead of bringing jobs — this is built for you.
Want More Qualified Leads From Google Ads?
Get a Free Audit Below
No fluff, no obligations — just clear answers on how to get more phone calls, better leads, and real growth using Google Ads.
Want More Qualified Leads From Google Ads?
Get a Free Audit Below
No fluff, no obligations — just clear answers on how to get more phone calls, better leads, and real growth using Google Ads.
Want More Qualified Leads From Google Ads?
Get a Free Audit Below
No fluff, no obligations — just clear answers on how to get more phone calls, better leads, and real growth using Google Ads.
FAQs
Everything you need to know.
What’s included in your service?
We handle everything for you. We build a custom landing page, manage your Google Ads account end to end and fully track phone calls.
What types of businesses do you work with?
We specialize in helping local service businesses — plumbers, electricians, HVAC, pest control, and more. If your business depends on phone leads, we can help.
How do you make money if you don’t charge upfront?
Simple — we only get paid when we deliver qualified leads. No retainers, no setup fees, and no long-term contracts. That means we’re incentivized to get results, not just run ads.
What counts as a qualified lead?
A qualified lead is a real person within your service area who calls your business and matches the type of job you want. We track and screen all calls to ensure they meet your criteria.
How long before I see results?
Every business is different, but most clients see significant results within 30–60 days. The first 7–14 days are usually a learning phase where we gather data, then we start scaling aggressively based on performance.
What if I already have someone running Google Ads?
That’s okay — we’ll review your current setup and show you where you’re leaving leads (and money) on the table. You’re under no obligation to switch unless you see clear value.
Don't see what you're looking for?
Reach out to our team directly and we'll get back to you.
FAQs
Everything you need to know.
What’s included in your service?
We handle everything for you. We build a custom landing page, manage your Google Ads account end to end and fully track phone calls.
What types of businesses do you work with?
We specialize in helping local service businesses — plumbers, electricians, HVAC, pest control, and more. If your business depends on phone leads, we can help.
How do you make money if you don’t charge upfront?
Simple — we only get paid when we deliver qualified leads. No retainers, no setup fees, and no long-term contracts. That means we’re incentivized to get results, not just run ads.
What counts as a qualified lead?
A qualified lead is a real person within your service area who calls your business and matches the type of job you want. We track and screen all calls to ensure they meet your criteria.
How long before I see results?
Every business is different, but most clients see significant results within 30–60 days. The first 7–14 days are usually a learning phase where we gather data, then we start scaling aggressively based on performance.
What if I already have someone running Google Ads?
That’s okay — we’ll review your current setup and show you where you’re leaving leads (and money) on the table. You’re under no obligation to switch unless you see clear value.
Don't see what you're looking for?
Reach out to our team directly and we'll get back to you.
FAQs
Everything you need to know.
What’s included in your service?
We handle everything for you. We build a custom landing page, manage your Google Ads account end to end and fully track phone calls.
What types of businesses do you work with?
We specialize in helping local service businesses — plumbers, electricians, HVAC, pest control, and more. If your business depends on phone leads, we can help.
How do you make money if you don’t charge upfront?
Simple — we only get paid when we deliver qualified leads. No retainers, no setup fees, and no long-term contracts. That means we’re incentivized to get results, not just run ads.
What counts as a qualified lead?
A qualified lead is a real person within your service area who calls your business and matches the type of job you want. We track and screen all calls to ensure they meet your criteria.
How long before I see results?
Every business is different, but most clients see significant results within 30–60 days. The first 7–14 days are usually a learning phase where we gather data, then we start scaling aggressively based on performance.
What if I already have someone running Google Ads?
That’s okay — we’ll review your current setup and show you where you’re leaving leads (and money) on the table. You’re under no obligation to switch unless you see clear value.
Don't see what you're looking for?
Reach out to our team directly and we'll get back to you.